We don't forget the ones who believed in us first.
When you're a small brand building something new, every customer matters. But some customers stay with you — and that's a different kind of special.
@plainjayhn7 and Mewowilyn are that kind of special.
2025.3.7: The Beginning
In 2025, @plainjayhn7 got her first Hoomlet. Back then, the idea of a fish tank and a cat cave combined into one was still new — unusual, even.
But Mewowilyn didn't care about that. She just liked it.
You'd see her lying in the cat cave, looking up at the fish swimming above — her own personal "cat TV." Sometimes she'd walk around the tank, like a little guard patrolling her territory.
At the same time, @plainjayhn7 slowly turned the tank into a real ecosystem. She kept sharing its progress: plants growing, water stabilizing, fish swimming happily. Every photo and video captured this little world coming to life.
No sponsorship. No script.
Just a real cat who loved her tank cave. And a real user who cared for his ecosystem.
2025 → 2026: Still Going
Months passed. Then a year.
Other products come and go. But Mewowilyn stayed with her Hoomlet. @plainjayhn7 kept sharing the tank's journey — greener plants, more active fish, a more balanced ecosystem.
We watched from afar, quietly grateful. Not every design works for every cat. But this one worked for Mewowilyn. And that meant everything to us.
2026: An Upgrade, On Us
When we launched Gen 3 — bigger tank, built-in filtration, air pump, and one-key drain — we knew who deserved to try it first.
So we sent @plainjayhn7 the new Gen 3. On us.
Not because we needed a post. Not because it was a "collab."
Because long-term users deserve the best we can make.
Mewowilyn's Verdict?
Same cat. Same love. Better tank.
No adjustment period. No confusion. She still lies in the cave watching fish. Still walks around like she owns the place. Just a happy cat in a better home.
And @plainjayhn7? She kept building her ecosystem — just with more space now.
What This Means for You
If you're thinking about getting a Hoomlet for your own home, here's what @plainjayhn7 and Mewowilyn's story tells you:
- This isn't a one-week wonder. Real users have been using Hoomlet for years — and still enjoy it.
- We care about the people (and cats) who use our products. We don't just sell and disappear.
We keep improving. And we bring our longtime users along with us.
Thank you, @plainjayhn7 and Mewowilyn.
You've been part of the Hoomlet story longer than most people know. And we're grateful for every single day.
— Hoomlet
